Consulting

Dr. Brittany McDonald brings a unique consulting experience to small and medium sized businesses (SMBs) with her expertise in client and community engagement, corporate social responsibility, and her background in technology and business. With experience working in the corporate arena as well as being a non-profit leader, she can help bridge the gap between profit and purpose. 

Areas of service include, employee engagement strategy, corporate social responsibility, and leveraging technology for social good. Consulting services in these areas include online courses, coaching, customizable toolkits and programs, workshops, and seminars.

Non-profits Only: Non-profit leadership and marketing consulting available at a discounted fee.

Employee Engagement

As competition in the workforce steadily increases, companies who want to attract, engage, and retain top talent, must invest in strategies that make them appealing to current and prospective employees.  This is especially true for millennials as they make up the largest population, at 77 million employees, currently entering the workforce. In order to retain the best talent, employees must be fully engaged within the organization and the work that they do.  Studies from organizations including Pew, Cone, Gallup, Deloitte, and Dr. Brittany McDonald’s own empirical research have found that increased employee engagement leads to increased productivity and ultimately increased profits.

How we can help:

  • Access to Employee Engagement online course program
  • Coaching on employee engagement strategy
  • Through evaluation of your company’s current state of employee engagement, a customized program can be developed to increase agreed upon metrics of engagement of your employees.
  • Assess your current program to identify areas of strength and improvement, as well as actionable solutions
  • Develop strategy and design components with key stakeholders, including:
    • Focus groups and planning sessions
    • Develop policies and procedures that provide a supportive infrastructure for success and set positive precedents
    • Incentives and/or recognition programs that increase employee engagement
    • Evaluation approaches to measure the impact of your efforts

CSR

As companies embark on new CSR strategy or reinvigorate their current CSR initiatives, the need for expert consulting is vital for success. Corporate social responsibility is defined as “the commitment of the company to contribute to the sustained economic development by working with employees, their families, the local community and the entire society in order to improve life quality.”

How we can help:

  • Access to online CSR course program
  • CSR Coaching
  • Through evaluation of your company’s current CSR perception, a customized program can be developed to increase agreed upon metrics of CSR perception of your company.
  • Assess your current program to identify areas of strength and improvement, as well as actionable solutions
  • Develop strategy and design components with key stakeholders, including:
    • Focus groups and planning sessions
    • Volunteerism – Deliver training and develop toolkits that will motivate employees to become effective volunteer leaders
    • Policies and procedures that provide a supportive infrastructure for success and set positive precedents
    • Evaluation approaches to measure the impact of your efforts

Tech for Good

Technology is omnipresent and central in business no matter the industry.  However, there is still a need for more creative thinking and action around leveraging technology for social good.  From app building for simplified charitable giving to launching a website to connect corporate volunteers with local non profits, there are a multitude of ways we can utilize technology to address critical social and environmental needs.

How we can help:

  • Develop an action project using design thinking resources to help generate solutions to an issue
  • Create a tech for good strategy through planning, prototyping, and collaboration.
  • Project evaluation

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